DHL Air UK SWOT Analysis, USP & Competitors

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SWOT Analysis of DHL Air UK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DHL Air UK

Parent Company

DHL Express

Category

Domestic

Sector

Airlines (Cargo)

Tagline/ Slogan

We move the world; First Choice for our customers. Worldwide; All the way

USP

Global market leader in air freight

STP

Segment

Global cargo transport

Target Group

Price conscious and reliability driven customers

Positioning

Reliable freight services

SWOT Analysis

Strengths

1. Strong Brand Image of DHL services

2. Global network spread across continents

3. Supply chain efficiency is a strong area
4. Innovation in services

Weaknesses

1. Lack of flexibility because of standardized operations

2. Intense competition and high running costs are a major challenge

Opportunities

1. Increase in revenues with growth in e-commerce in emerging markets
2. Takeovers of local carriers

Threats

1. Intense competition in the market segment
2. Rising fuel prices

3. Unfavorable govt policies

Competition

Competitors

1. Fedex Express
2. DAS Air
3. West Atlantic

 

The table above concludes the DHL Air UK SWOT analysis along with its marketing strategy and brand parameters.

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