Global Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 570
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SWOT Analysis of Global Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Aviation

Parent Company

1time Holdings

Category

Domestic

Sector

Airlines

Tagline/ Slogan

-

USP

Aircraft leasing operations with crew, insurance & maintenance

STP

Segment

Airlines looking for aircraft lease

Target Group

Domestic and International airlines

Positioning

Flexible aircraft leasing solutions

SWOT Analysis

Strengths

1. Wide range of leasing options

2. Provision of lease with crew, maintenance, insurance, operational support
3. Instant delivery for temporary requirement of airlines

4. Good regional presence and strong services

Weaknesses

1. Dependence on third parties for maintenance
2. Small fleet size for leasing

Opportunities

1. Expansion of fleet size
2. Venture into regular flights

3. Tieups with global players

Threats

1. Acquisition by 1time could lead to credibility loss

2. Third party opting out of contracts of maintenance

Competition

Competitors

1. Air Charter Service
2. Norse Air

3. United Charter Service

 


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