Air Evac SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1655
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SWOT Analysis of Air Evac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Evac

Parent Company

Air Medical Group Holding

Category

International

Sector

Air Medical Services

Tagline/ Slogan

-

USP

Operates a fleet of medically-equipped helicopters and provides air ambulance services to hospitals and EMS agencies in rural markets

STP

Segment

Air Medical Services

Target Group

Hospitals , patients in rural areas

Positioning

Patient first focus

SWOT Analysis

Strengths

1. Largest independently owned and operated membership-supported air ambulance service in the United States

2. Operates at more than 100 bases across 15 states.
3. Provides services to rural areas where other services are not present

4.Highly competent medical staff

5. Offers good services for a social cause

Weaknesses

1.Large number of crashes due to flight in poor weather conditions

2.Private ownership is a concern
3.Cost structure due to increasing labour and maintenance costs

Opportunities

1. New quarters to be built in West state , which can increase business 
2.Diversification of services offered

3. Seek govt support and financial aid for more services

Threats

1. Volatility in crude oil costs
2.Rura areas may lack adequate infrastructure for landing helicopters
3.Non –payment of dues from poor people in rural areas

Competition

Competitors

1.Air Care
2.PHI

 


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