Alaska Seaplane SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 899
Advertisements

SWOT Analysis of Alaska Seaplane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alaska Seaplane

Parent Company

Private ownership

Category

International

Sector

Airlines

Tagline/ Slogan

Flying at a Higher standard

USP

Premier commuter airline of Southeast Alaska

STP

Segment

Chartered flights and commuting flights for residents of alaska

Target Group

People living in Alaska and sightseers coming to Alaska

Positioning

Premium positioning

SWOT Analysis

Strengths

1.Alaska Seaplanes is a partner in the premier wilderness tour in Southeast Alaska--a guided day trip to the remote Pack Creek Bear Sanctuary on Admiralty Island

2. Offers sightseeing services in one of the few places on earth where you can view wild brown bears up close in their native habitat

3. Customizes flightseeing tour to fit any budget or timeline helps in getting in more customers

4. Locally well renowned company in the charter aviation business

Weaknesses

1.Seasonal variation in customers can lead to decrease in profitability

2.General perception of lack of safety about seaplanes

Opportunities

1.Tie ups with more organization and government to promote tourism in Alaska.

2.Increase the number of destinations to places outside Alaska

Threats

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Competition

Competitors

1.Celebrity Jet Charter

2.Bluestar jets

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: