Alpine Air Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 623
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SWOT Analysis of Alpine Air Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpine Air Express

Parent Company

Alpine Air Express

Category

International

Sector

Cargo Airlines

Tagline/ Slogan

It’s about Delivering

USP

Excellent Customer service

STP

Segment

Cargo carriers services

Target Group

Companies, airlines  and freight carriers

Positioning

Excellent customer service and on time delivery

SWOT Analysis

Strengths

1.High brand equity ,  Alpine was the number one rated Air Cargo Transportation Company in Utah

2. Active fuel hedging programs adds to the bottom-line
3. Largest cargo regional airlines in America as measured by cargo volume

4. Prominent presence in the logistics sector in the region

Weaknesses

1.High dependence on United states postal services (US postal services is its main customer)
2.Future debt rating and investment in Research and development is a concern

Opportunities

1.Growing air cargo market in the region
2.Growing logistics market

3. Currently enjoys a good regional air cargo market share, with significant growth opportunities available through organic growth and strategic acquisitions.

Threats

1. Volatility in crude oil costs
2.Political turmoil in different parts of the world
3.Increasing competition from rival airlines

Competition

Competitors

1.FedEx corporation
2.Royal Mail

3.Deutche Post

 


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