Atlantic Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 608
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SWOT Analysis of Atlantic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlantic Airlines

Parent Company

Atlantic Airlines

Category

International

Sector

Airlines

Tagline/ Slogan

We Fly to more cities in Florida ; Americas Hometown Airline

USP

Provides air transportation to and from most Major Airports in Florida

STP

Segment

Smaller communities in Florida where it is impossible to land large airlines

Target Group

Middle Class/Upper middle class

Positioning

Florida Air Shuttle

SWOT Analysis

Strengths

1.Offers service to more than 80+ cities in Florida

2. Flies to  hard to get to Florida cities that have limited or no air service at all

3. No charge for baggage for passengers

4. The services are popular locally in the region

Weaknesses

1.Scalability is low as only airports in Florida are the main target

2. Space and weight for each passenger is very limited , which can deter many passengers from accepting the services.

3.Low target audience – people flying out of Florida

Opportunities

1.Can increase the number of flights

2.Can use flight and services for promoting tourism through link ups with various organizations

3.Increase the destinations and include airports outside of Florid

Threats

1. Volatility in crude oil costs
2.Increasing maintenance costs
3.Rising labour costs

Competition

Competitors

1.Aeromarine West Indies Airways

2.Air Charter Bahamas

3.Air Sunshine

 


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