GoJet Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 670
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SWOT Analysis of GoJet Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GoJet Air

Parent Company

Trans States Holdings

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

High focus on customer service ,with 12 point customer service agenda

STP

Segment

Customers looking for high quality service at affordable prices

Target Group

Middle class/upper middle class

Positioning

Customer Satisfaction

SWOT Analysis

Strengths

1. GoJet grew its fleet by almost double making it a strong player

2. Voted Number One United Express carrier in Flight Attendant Services four years in a row

3. Operates commuter feeder services under the United Express and Delta Connection names

4. Strong backing by the parent company

5. Operates in around 60 destinations in US and Canada

Weaknesses

1.Large number of crashes due to flight in poor weather conditions

2. Paid a fine for maintenance violations by The Federal Aviation Administration can affect customer perception of safety of the flight

Opportunities

1. Fleet expansion of 50% planned which can increase revenue  
2.Diversification of services offered

3.Inclusion of more flights as per customer requirements

Threats

1. Volatility in crude oil costs
2.Increasing maintenance costs
3.Rising labour costs

Competition

Competitors

1.Pinnacle

2.Compas Airlines

 


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