Air Transport International SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 797
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SWOT Analysis of Air Transport International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Air Transport International’

Parent Company

Air Transport Services Group

Category

International

Sector

Airlines

Tagline/ Slogan

Across the Globe…Around the clock

USP

Global transport specialist

STP

Segment

Cargo and freight

Target Group

Private and Public sector clients

Positioning

Efficient cargo transport

SWOT Analysis

Strengths

1. Established operations and large fleet

2. Contracts with US Department of Defense and US Automotive industry

3. Ad Hoc charters for freight transfer
4. Experienced business units and expertise in workforce

Weaknesses

1. High interest rates for loans
2. Capacity utilization of carriers varies

Opportunities

1. Venture into new markets
2. Increase in freight traffic with US economy growth

3. Tieups with more airlines to boost network

Threats

1. Government regulations regarding freight carriers
2. Rising fuel prices and labour costs

3. Intense competition from other cargo players

Competition

Competitors

1. United Cargo
2. American Airlines Cargo
3. Airnet Express



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