AirNet Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 723
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SWOT Analysis of AirNet Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘AirNet Express’

Parent Company

AirNet Express

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Every second counts

USP

Specialist in delivery of documents and small packages

STP

Segment

Cargo

Target Group

Corporates, Educational & Research Institutions, Banks

Positioning

Specialised documents and small cargo transport

SWOT Analysis

Strengths

1. Extensive geographic network

2. High performance – 99.2% on time

3. Service to major airports and small airports
4. Customer confidence of reliability

5. Nearly 50 destinations makes it a prominent player in US

Weaknesses

1. Documents and small packages are only source of revenue

2. Limited services geographically means limited market share

Opportunities

1. Venture into broader range of cargo and freight transport
2. Increase in volume due to e-commerce developments

Threats

1. Reduction in volume of cargo with advancement in Internet-banking and emails
2. Transport of hazardous material and radioactive substance causes danger to life and property

3. Unfavorable govt policies and increasing fuel costs

Competition

Competitors

1. United Cargo
2. American Airlines Cargo
3. Air Transport International

 

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