Allegiant Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2031
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SWOT Analysis of Allegiant Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Allegiant Air’

Parent Company

Allegiant Travel Co

Category

Domestic

Sector

Airlines

Tagline/ Slogan

Travel is our deal

USP

Travel packages and economical flight fares

STP

Segment

Customers looking for cheap fares

Target Group

Leisure tourists/Middle income group

Positioning

Low-cost airlines

SWOT Analysis

Strengths

1. Cost advantage due to high operational efficiency

2. Very high passenger load factor – average > 90%

3. Travel packages and deals with restaurants, tourist destinations
4. Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.

5. Nearly 100 destinations across USA are covered

Weaknesses

1. No bookings through travel agencies or presence on internet

2. No frequent-flier programs or on-board entertainment

Opportunities

1. Expansion into regions with lower (80%) load factor

2. Tie-ups with major airlines to increase reach of customer bookings

3. More visibility through loyalty programs and ads

Threats

1. Increased employee unrest due to cost-cutting measures
2. Rising fuel and labour costs a challenge to low-cost business model

3. Unfavorable govt policies in the aviation sector

Competition

Competitors

1. Southwest Airlines
2. Frontier Airlines
3. Spirit Airlines

 


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