Allegiant Air SWOT Analysis
Allegiant Air is one of the leading brands in the airlines sector. Allegiant Air SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allegiant Air:
Quick Glance:
Allegiant Air Strengths
- Cost advantage due to high operational efficiency
- Very high passenger load factor – average > 90%
- Travel packages and deals with restaurants, tourist destinations
- Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.
- Nearly 100 destinations across USA are covered
Above are the strengths in the SWOT Analysis of Allegiant Air. The strengths of Allegiant Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegiant Air Weaknesses
- No bookings through travel agencies or presence on internet
- No frequent-flier programs or on-board entertainment
These were the weaknesses in the Allegiant Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Allegiant Air Opportunities
- Expansion into regions with lower (80%) load factor
- Tie-ups with major airlines to increase reach of customer bookings
- More visibility through loyalty programs and ads
Above we covered the opportunities in Allegiant Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Allegiant Air Threats
- Increased employee unrest due to cost-cutting measures
- Rising fuel and labour costs a challenge to low-cost business model
- Unfavorable govt policies in the aviation sector
The threats in the SWOT Analysis of Allegiant Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Allegiant Air SWOT analysis.
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About Allegiant Air
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Allegiant Air Overview | |
|---|---|
| Parent Company |
Allegiant Travel Co |
| Category |
Domestic |
| Sector | |
| Tagline/ Slogan |
Travel is our deal |
| USP |
Travel packages and economical flight fares |
| Allegiant Air STP | |
| Segmentation |
Customers looking for cheap fares |
| Target Market |
Leisure tourists/Middle income group |
| Positioning |
Low-cost airlines |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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