RVL Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 693
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SWOT Analysis of RVL Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘RVL Aviation’

Parent Company

Reconnaissance Ventures Limited

Category

Domestic

Sector

Airlines

Tagline/ Slogan

 -

USP

Customized solutions

STP

Segment

Commercial purpose air services

Target Group

Public and Private sector clients

Positioning

Specialist aviation services provider

SWOT Analysis

Strengths

1. Contracts with government is a boost

2. Services of aerial reconnaissance, spraying, aircraft maintenance & modifications, ad hoc charter

3. Loyal customers with long-term contracts

4. Small aircrafts carrying 20 passengers

Weaknesses

1. Highly customized aircrafts lead to high costs of switching between customers

2. Presence in a localized region means small market share

Opportunities

1. Venture into passenger transport
2. Expansion of fleet size and area of operations

3. Tieups with major airlines

Threats

1. Contracts renewal by major clients
2. Government regulations regarding aerial surveillance and reconnaissance uncertain

3. Increaaing fuel cost

Competition

Competitors

1. DHL Air UK
2. UPS Airlines
3. TNT Airways

 

The table above concludes the RVL Aviation SWOT analysis along with its marketing strategy and brand parameters.

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