Bristow Helicopters SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1258
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SWOT Analysis of Bristow Helicopters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Bristow Helicopters’

Parent Company

The Bristow Group

Category

International

Sector

Helicopter Airlines

Tagline/ Slogan

Helicopter Transportation Services from the Leader in Safety

USP

Provide the safest and most reliable service to clients around the world

STP

Segment

Search and Rescue services, energy industry ,helicopter training services

Target Group

Energy industry

Positioning

Premium positioning

SWOT Analysis

Strengths

1. Leading provider of helicopter services to the worldwide offshore energy industry based on the number of aircraft operated

2. One of two helicopter service providers to the offshore energy industry with global operations

3. Bristow Group was awarded the National Ocean Industries Association (NOIA) Safety in Seas Award

4. The Flight Safety Foundation (FSF) awarded its Presidential Citation to Bristow Group’s Target Zero program

5. Fleet has nearly 500 helicopters

Weaknesses

1. Shares closed down in the wake of reporting fiscal third-quarter profit that fell short of analysts' expectations

2.Financial restructuring due to acquisition of Eastern airways

3.Seasonality of business affects the profits

Opportunities

1.New acquisition of stake in Eastern Airways will enable to scale up its operations and improve its growth trajectory

2. Opportunity to enter into the commercial airlines business is also open after the Eastern Airway deal .

3. More loyalty services and charter options

Threats

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Competition

Competitors

1.Atlas Airways

2.Expedia Inc

 


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