Comair Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3042
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SWOT Analysis of Comair Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comair Aviation

Parent Company

British Airways International Airlines Group

Category

International

Sector

Airlines

Tagline/ Slogan

We Lift You Up

USP

High quality service in domestic flights in South Africa

STP

Segment

People in south Africa who want to fly by air

Target Group

Middle class and upper middle class

Positioning

Premium positioning

SWOT Analysis

Strengths

1. Comair extended its franchise agreement with British Airways

2.Backing of British Airways will help in imparting world class services

3.High brand equity in South Africa as the have been operating successfully for more than six decades with an internationally recognized safety record

4. The airlines also has operations in cargo

Weaknesses

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs


Opportunities

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2.Can enter into the international market by offering services outside South Africa.

3.Entering into no-frills airlines industry through “Kulula” which can help in consolidating its market in South Africa

Threats

1. Political turmoil in many countries in Africa and rest of the world
2.Lack of adequate manpower in Africa

3.Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs

4. Volatility in crude oil costs

Competition

Competitors

1.Fastjet

2.FlySafair



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