American Eagle Airlines SWOT Analysis, USP & Competitors
Posted in Airlines, Total Reads: 1048
SWOT Analysis of American Eagle Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
‘American Eagle Airlines’
American Airlines Group and Envoy
We know why you Fly
World’s largest regional airline
Middle income groups and Business Class
Extensive network with low-costs
1. American Airlines brand image 2. AAdvantage – established loyalty program, agreements with premium airlines 3. Extensive regional networks with 1700 daily flights across 150 cities 4. Member of Oneworld alliance 5. Has associations and code share with other American airline companies
1. Financial distress - rising cost of loans 2. Strained relation between pilots and company – pilots refusing concessional contracts causing loss of flight revenues
1. Code share agreements with airlines in Canada, Mexico & Caribbean islands 2. Venture into new cities in USA
1. Increasing fuel and labour costs 2. Pilot unions resorting to strikes 3. Increasing operations of competitors
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