American Eagle Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1169
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SWOT Analysis of American Eagle Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘American Eagle Airlines’

Parent Company

American Airlines Group and Envoy

Category

International

Sector

Airlines

Tagline/ Slogan

We know why you Fly

USP

World’s largest regional airline

STP

Segment

Frequent travellers

Target Group

Middle income groups and Business Class

Positioning

Extensive network with low-costs

SWOT Analysis

Strengths

1. American Airlines brand image
2. AAdvantage – established loyalty program, agreements with premium airlines
3. Extensive regional networks with 1700 daily flights across 150 cities
4. Member of Oneworld alliance
5. Has associations and code share with other American airline companies

Weaknesses

1. Financial distress - rising cost of loans
2. Strained relation between pilots and company – pilots refusing concessional contracts causing loss of flight revenues

Opportunities

1. Code share agreements with airlines in Canada, Mexico & Caribbean islands
2. Venture into new cities in USA

Threats

1. Increasing fuel and labour costs
2. Pilot unions resorting to strikes
3. Increasing operations of competitors

Competition

Competitors

1. United Airlines
2. Delta Airlines
3. Southwest Airlines

 

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