Centurion Air Cargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 801
Advertisements

SWOT Analysis of Centurion Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Centurion Air Cargo’

Parent Company

Alliance Management Center

Category

International

Sector

Airlines

Tagline/ Slogan

Size matters.

USP

Market leader in livestock and perishable goods transport

STP

Segment

Cargo and freight

Target Group

Reliability driven customers

Positioning

Specialized and flexible transport

SWOT Analysis

Strengths

1. Specialization in transport of livestock and perishable goods

2. Cold storage for transport of goods

3. Flexible flights as per customer requirements

4. Large warehouse in Miami to assist freight transfer

5. Strong presence in America connecting over 20 major destinations

Weaknesses

1. Locked in investments in warehouses
2. Freight load factor generally low due to customer promise of immediate transport

Opportunities

1. Setting up transport hubs in Asia and Africa
2. Expansion of fleet for increasing scale of operations

3. Tieups with existing companies to enhance service and reach

Threats

1. Increasing fuel and labour costs
2. Government regulations regarding transport of live animals and hazardous materials

3. Increasing operationa of competitors

Competition

Competitors

1. SkyLease Cargo
2. DHL Express
3. United Parcel Service

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: