Air Choice One SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1036
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SWOT Analysis of Air Choice One with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Choice One

Parent Company

Multi-Aero, Inc.

Category

American Domestic Airlines

Sector

Airlines Industry

Tagline/ Slogan

Your Personal Service Airline

USP

Offer the comfort and convenience of “First-Class” to all travelers, Personalized customer service

STP

Segment

Efficient, scheduled airline service into larger cities

Target Group

Hard-to-reach communities under Essential air service program

Positioning

Low cost career, Quality Service

SWOT Analysis

Strengths

1. It offers scheduled air-service for hard to reach communities           

2. Cessna Grand Caravan one of the safest aircrafts in the fleet.
3. Positive cash flow and strong asset base going for expansion
4. Diversification in cargo and car rental sector

5. Regionally a reasonably well known brand

Weaknesses

1. Fleet operating is very less
2. Operating with very lower capacity of Air traffic
3. Very restricted routes of Operation

Opportunities

1. Increasing fleet size in domestic markets
2.Middle class spending is increasing and opportunity exists.
3. Increase Connectivity with the bigger airport to get more operational profits.

4. e-Commerce business is growing opportunity

Threats

1. Entry of bigger player in the same market
2.Rapid increase in the oil prices
3.Changing Government policy and higher administrative cost

Competition

Competitors

1.Silver Airways
2.Great lakes Airlines
3.Sea port Airlines



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