AirNow SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 508
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SWOT Analysis of AirNow with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AirNow

Parent Company

AirNow Inc

Category

Charter Cargo Airline

Sector

Airline Industry

Tagline/ Slogan

When your freight can’t wait

USP

Timely delivery of Consignment

STP

Segment

Cargo carrier in small town

Target Group

Business houses, Customer needed quick delivery of consignment

Positioning

Efficient Cargo career

SWOT Analysis

Strengths

1. More number of cargo planes
2. Able to serve bigger cargo player like FedEx, UPS
3. Strong tie ups with business houses
4.Able to deliver the order in small cities where larger planes cannot deliver

Weaknesses

1. Heavily dependent on only few major transporter contracts
2. Delivering the cargo only to small cities.
3.weak operating cash flow and the company finally shut down

Opportunities

1. Big opportunity in the form of corporate house order
2. Diversification in serving the larger mass
3.Boom in e-commerce business

Threats

1.New player in the market
2.Increasing oil prices
3.Growth in the truck and other methods of transport

Competition

Competitors

1.Air cargo Carriers
2.Aloha Air Cargo
3.Ameristar Air Cargo Inc.



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