Alaska Central Express SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 553
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SWOT Analysis of Alaska Central Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alaska Central Express

Parent Company

Alaska Central Express

Category

Cargo, Passenger charter planes

Sector

Airline Industry

Tagline/ Slogan

Ace to the rescue/More reliable More Destinations More often

USP

Transport everything Including- Doc, seafood, spare parts in Alaska

STP

Segment

Cargo, Passenger charter planes

Target Group

Business houses, Customer needed quick delivery of consignment

Positioning

Low cost carrier

SWOT Analysis

Strengths

1. Daily air cargo schedule for every part of Alaska
2. Strong order book and big clients
3. Capability of executing large orders
4. Availability of charter planes at state wise also

5. The company plans expand is existing fleet size

Weaknesses

1. Majorly operating in Alaska hence less market share
2.Operating profits are less

Opportunities

1.Diversify to serve different geography
2.E-commerce business is growing fast
3.Taking big consignment from large business fraternity

Threats

1.New player in the market
2.Oil prices rise
3.Growth in road transport

Competition

Competitors

1.Ryan Air services
2.Lynden Air cargo
3.Empire Airlines



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