SWOT Analysis of Aloha Aircargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Saltchuk Resources Inc.
We are Aloha we move Hawaii
Efficient & Overnight delivery
Retailer and seller who produce fresh products, big Shippers
Low cost and efficient cargo carrier
1. Aircraft fleet contains a few Boeing 737-200. 2. Operational efficiency, daily 16 overnight flights and 2 charter plane 3. Strong order from Big shippers’ e.g- DHL, UPS, Express delivery 4. Diverse product & only player to have refrigeration facility onboard
1.Not able to ramp up growth means less share 2.Skilled manpower is needed alongwith geographic expansion
1.Huge opportunity in e-Commerce business 2.Diversify in different geography of world 3.Associate other player in market to serve different parts of USA
1.Entry of the New player 2.Ageing aircraft and maintenance 3.Rise in Oil prices
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