Aloha Aircargo SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1369
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SWOT Analysis of Aloha Aircargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aloha Aircargo

Parent Company

Saltchuk Resources Inc.

Category

Cargo Airline

Sector

Airline Industry

Tagline/ Slogan

We are Aloha we move Hawaii

USP

Efficient & Overnight delivery

STP

Segment

Cargo delivery

Target Group

Retailer and seller who produce fresh products, big Shippers

Positioning

Low cost and efficient cargo carrier

SWOT Analysis

Strengths

1. Aircraft fleet contains a few Boeing 737-200.
2. Operational efficiency, daily 16 overnight flights and 2 charter plane
3. Strong order from Big shippers’ e.g- DHL, UPS, Express delivery
4. Diverse product & only player to have refrigeration facility onboard

Weaknesses

1.Not able to ramp up growth means less share
2.Skilled manpower is needed alongwith geographic expansion

Opportunities

1.Huge opportunity in e-Commerce business
2.Diversify in different geography of world
3.Associate other player in market to serve different parts of USA

Threats

1.Entry of the New player
2.Ageing aircraft and maintenance
3.Rise in Oil prices

Competition

Competitors

1.Trans Executive Airlines
2.Asia Pacific Airlines



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