AmeriJet International SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 655
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SWOT Analysis of AmeriJet International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AmeriJet International

Parent Company

HIG Capital , David Bassett

Category

Cargo

Sector

Airline Industry

Tagline/ Slogan

Land, Sea, Air-We get it there

USP

Multi-Modal transportation & logistics, World presence

STP

Segment

Delivery of dangerous item, human remains, oversized freight

Target Group

Big Shipper, Personal order

Positioning

Multi-modal transportation & Logistics

SWOT Analysis

Strengths

1. Presence in all mode of Logistics
2. Bigger Airlines to meet the demand
3. Strong order book and clients
4. Diverse order, state of art facility in refrigeration & different type of storing facility

5. Over 50 destinations across america and Carribean

Weaknesses

1. Long supply chain and difficult to manage
2.Bigger airplanes and maintenance is high
3.Delivery module is long & difficult to manage

Opportunities

1. Opportunity in Ecommerce business
2.Huge opportunity in Asia where its access is limited

Threats

1. New global player entry
2.Ramp up the supply chain in case of high demand
3.Rising fuel prices and Government regulation

Competition

Competitors

1.Premier Logistics Inc.
2.Air transport Services Group Inc.
3.Expeditors International of Washington, Inc.



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