Arctic Transportation Services SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 513
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SWOT Analysis of Arctic Transportation Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arctic Transportation Services

Parent Company

Ryan Air Services

Category

Cargo Airline

Sector

Airline Sector

Tagline/ Slogan

The tough get going

USP

Service to remote area

STP

Segment

Cargo Service

Target Group

Rural population of USA

Positioning

Low cost carrier & Service to village in USA

SWOT Analysis

Strengths

1. Strong presence in Village area of USA
2. Serving services to passenger in Village area
3. They have 14 aircraft for operations.
4. Operational efficiency is high

Weaknesses

1.Serving only rural class
2.Operations requires frequent changes as per passenger and cargo demand
3. Already suffered a restructuring
4.Lower capacity Aircraft.

Opportunities

1.Expansion in other markets
2.Ecommerce Business
3.Connecting to the bigger airport of USA

Threats

1.New Player in the market
2.Old aircraft due to maintenance cost will be high
3.Rising global fuel prices

Competition

Competitors

1.Southern Air
2.Tepper Aviation
3.Northern Air cargo



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