Corporate Flight Management SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 572
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SWOT Analysis of Corporate Flight Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Corporate Flight Management’

Parent Company

Corporate Flight Management

Category

National

Sector

Airlines

Tagline/ Slogan

-

USP

On-demand charter services

STP

Segment

Charter services for passengers and freight

Target Group

Business Class/Middle income groups

Positioning

Flexible charter services

SWOT Analysis

Strengths

1. On-demand and customized charter services for customers

2. Repair center caters to the maintenance requirements

3. Contracts with US and other national governments

4. Well known brand with efficient regional services

Weaknesses

1. Passenger revenue uncertain because of demand fluctuations and leas market share
2. Presence in Southern US – customers wanting to fly to rest of US can’t use the charters

Opportunities

1. Introducing customer loyalty programs to increase passenger load factor
2. Expansion of fleet for increasing scale of operations and base area

Threats

1. Increasing fuel and labour costs
2. Government contracts could be lost to competitors

3. Operational costs can completely nullify the profits

Competition

Competitors

1. Priester Aviation
2. Air Cargo Carriers
3. Grande Aviation



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