ExpressJet Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 707
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SWOT Analysis of ExpressJet Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘ExpressJet Airlines’

Parent Company

SkyWest Inc

Category

Regional

Sector

Airlines

Tagline/ Slogan

Live Connected

USP

Largest regional airline in the world

STP

Segment

Price sensitive customers

Target Group

Middle Class/Upper Middle Class

Positioning

Highly reliable airlines

SWOT Analysis

Strengths

1. Large customer loyalty programs – AAdvantage, SkyMiles and Mileage plus

2. Strong Brand image of the largest and efficient regional airline

3. Extensive network coverage with 2200 daily flights

4. Customer loyalty programs through frequent flyer programs

5. The brand also has alliances with other airlines reaching out to over 200 destinations

Weaknesses

1. Faces competition from railways/roadways due to regional model

2. No presence in international markets means limited market share

Opportunities

1. Expansion into Asian and European markets
2. Agreements with international airlines to increase customer reach to tier-II cities in a single booking

Threats

1. Increasing fuel and labour costs
2. Heavy competition from other low cost airlines

3. Saturation in the existing market leading to revenue stagnation

Competition

Competitors

1. Air Wisconsin
2. AMR
3. Southwest Airlines

 


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