Bering Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 897
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SWOT Analysis of Bering Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bering Air

Parent Company

Bering Air

Category

American domestic passenger services, charter services,Air ambulance

Sector

Airline Industry

Tagline/ Slogan

Since 1979

USP

Low dost carrier with variety of services

STP

Segment

Service of charter, air ambulance, helicopter, cargo services in Alaska

Target Group

Village people of Alaska, Kotzebue

Positioning

Low cost carrier, services based on personal & business people

SWOT Analysis

Strengths

1. Serves 30+ cities in western Alaska, trip to Russia
2. Gold points program for people as a customer loyalty program
3. Communities service such as:- free delivery of pizza for remote  location, recycle aluminum can
4. Wide range of aircraft (more than 25) to serve better.

5. CSR activities are also highlighted which adds to brand value

Weaknesses

1. Mostly service in western Alaska no other route
2.Small carrying capacity, old aircraft hits the profit margin
3. Not connected to any major airport in USA.

Opportunities

1. It can expand its services in adventurous journey
2.It can tie up business with local business player in Alaska to improve their cargo services
3. It can expand its passenger services by connecting major cities

Threats

1. Growth in ecommerce business will force the other mode of transport operational.
2.Entrant of any big player which can operate in lower margin
3.Rising oil prices will severely affect their operations

Competition

Competitors

1.Alaska Air group
2.Era Alaska
3.Lyndel Air cargo


The table above concludes the Bering Air SWOT analysis along with its marketing strategy and brand parameters.

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