Brindabella Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 545
Advertisements

SWOT Analysis of Brindabella Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brindabella Airlines

Parent Company

Business Air Holding Pty Ltd

Category

Regional Airline service in Australia

Sector

Airline Industry

Tagline/ Slogan

-

USP

Operating as a regional player in Australia operating more than 12 locations

STP

Segment

Commercial passenger services in Australia

Target Group

People travelling on vacations , business  and personal trips

Positioning

Low cost carrier with connecting local festivals to traveler

SWOT Analysis

Strengths

1. Codeshare agreement with Qantas Airline
2. Right now Operating with a capacity of 70 people
3. Operating in more than 12 locations in Australia
4. Linking the festivals in the serving cities to traveler to improve experience and business.

Weaknesses

1. Already running under receivership and financial losses.
2. Faced problem with aircraft maintenance, aircraft grounded many times
3.Low load factors in various areas due to which operational efficiency is at toss.
4.Small fleet size due to maintenance issue, CASA grounded many aircraft

Opportunities

1.It can go on cargo business where operational efficiency will be more
2.Strategic and business alliance with bigger player
3.Operate in the business class which requires frequent flying

Threats

1. Degraded aircraft maintenance
2.Rising fuel prices
3.Government regulation and smaller fleet size after ban of aircraft

Competition

Competitors

1.Alliance Airlines
2.JetGo Airlines
3.Regional Express Airlines

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: