Civair SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 638
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SWOT Analysis of Civair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Civair

Parent Company

CIVAIR Inc.

Category

Helicopter charter, Aircraft charter

Sector

Airline Industry

Tagline/ Slogan

In the aviation business since 1989

USP

Serving various class and various services

STP

Segment

Charter services for leisure and business travel

Target Group

Leisure travels, helicopter services

Positioning

Safe and cost effective travel with quality experience

SWOT Analysis

Strengths

1. Present in helicopter travel, leisure travel, flight training, aircraft charter
2. Aircraft maintenance is utmost important, safety standard well followed due to which able to cater larger mass
3. Able to diversify its offering to government, business organization (e.g.- survey, banner towing, filmography, traffic monitoring)
4. Fleet size of aircraft is diversified and able to meet various demand

Weaknesses

1. Fleet size of few aircraft, Small fleet size
2.Seasonal operations for leisure travels, profit affected
3.Public image of player take a hit due to few inconveniences faced
4.Operational margin is a concern in case of low load factor

Opportunities

1. Operate in cargo services to supplement core business
2.Better marketing can allow people from world to take services
3.Operation in small places to further increase its presence

Threats

1.Rising oil prices
2.Very restricted business model, should try to enhance its presence in major cities
3.Carries fleet of Boeing aircraft with large capacity should try to operate in busy routes, maximize operations  to maximize profit

Competition

Competitors

1.National Airways corporation
2.CHC Helicopter
3.Utair South Africa Pty Ltd.

 


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