Compass Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 612
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SWOT Analysis of Compass Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Compass Airlines

Parent Company

Trans states Holding

Category

Commercial Airline business

Sector

Airline Industry

Tagline/ Slogan

The safe and consistent delivery of airline services that exceed our customers’ expectations, at a cost that will bring them back!

USP

Quality service, luxury travel.

STP

Segment

Small aircraft operator with serving better than big aircraft operator

Target Group

People with comfort, class

Positioning

Luxury travel

SWOT Analysis

Strengths

1. Larger fleet size of aircraft currently fleet has 40+ aircrafts.
2. Operates daily 190 flights in around 50+ cities
3. Dual class configuration to serve better as per people requirement
4. Operate with less workforce and maximize profit by operations efficiency

5. Better online service to cater the customer better, separate market and customer service team.

Weaknesses

1. Use only Embraer to serve the customer.
2. Labour relations issues which are yet to be fixed after take over by Trans air Holdings.
3. Dual class travel gets affected due to less travel load factor.

Opportunities

1. Operate with different aircraft to cater larger mass
2.Retrofitted aircraft to serve cargo market
3.Development in ecommerce business and daily delivery of important item is a growing opportunity.

Threats

1. Rising oil prices
2.Regulation imposed by government to operate with efficient and low emission standards
3.Big player who have larger carrying capacity and can affect the business.

Competition

Competitors

1.Cape Air
2.Executive Airlines
3.Colgan Air



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