CSA Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 798
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SWOT Analysis of CSA Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSA Air

Parent Company

Air T Inc.

Category

Express cargo service

Sector

Airline Industry

Tagline/ Slogan

Excellence in air services

USP

Cost effective and frequent service provider operates 52 scheduled flight daily

STP

Segment

Cargo service

Target Group

Major courier services and express service for business house

Positioning

Cost effective & frequent flier cargo operator

SWOT Analysis

Strengths

1. Have 30 aircrafts which operates 50+ scheduled trips daily
2. Express cargo service, on time delivery
3. Operates only with Cessna which further lower the maintenance cost.
4. Strong alliance with courier players like FedEx, DHL

5. Locally recognised as a prominent brand

Weaknesses

1. Ageing aircraft Cessna 208 which further increase maintenance cost.
2. Cargo delivery is improved and technological advancement further to incur more cost
3.No diversity in the fleet , all the aircraft is cessna208
4.Operates in only restricted region of United states

Opportunities

1. Expand business in other part of USA
2.Upgradation of Aircraft to further lower down operating cost and improve efficiency
3.Special contract, offer for large customer to enter in long term contracts.

Threats

1. Courier company opening their own fleet for delivery
2.Price war in the current operation as more player coming in the market
3.Increasing oil prices, Government regulation

Competition

Competitors

1.Air freight
2.ASTAR Air cargo carrier
3.Air Net


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