Eastern Australia Airlines SWOT Analysis, USP & Competitors
Posted in Airlines, Total Reads: 668
SWOT Analysis of Eastern Australia Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Eastern Australia Airlines
Qantas Airways Pty Ltd.
Regional domestic Airline
Spirit of Australia
Low cost carrier serving metropolitan and regional destinations
Commercial civil airline
People from metropolitan and rural areas
As a low cost carrier and aiding the Qantas link
1. Sponsoring festivals and promotion of tourism to improve business 2. Fully owned subsidiary of Qantas Airlines. 3. Fleet size of 20+ and serves many destinations 4. Up gradation of fleet to serve the traveler better. Using Bombardier dash 8 Q400 which has 72 seats compared to old one which had 36
1. Carrying capacity is less compared to bigger players 2.Operate only in restricted region means less market share
1. Expansion in other part of Australia 2.Leverage upon the Qantas network to operate in tourist route as well as can operate in festivals destination in Australia 3.More destinations can boost brand reach
1. Rapid development in Airline Industry in terms of efficiency, safety and ease of operation. 2.Government regulation and cannibalization from Qantas airline brand which operate in the same region 3.Rising fuel prices
Browse marketing analysis of more brands and companies similar to Eastern Australia Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.