Empire Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 668
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SWOT Analysis of Empire Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Empire Airlines

Parent Company

Empire Airlines

Category

International

Sector

Charter and Cargo Airlines

Tagline/ Slogan

We can do that!!

USP

Passion for aviation and reputation for reliability, safety and excellence

STP

Segment

Charter and cargo airlines

Target Group

Middle and Upper middle class

Positioning

Customer satisfaction through passion , integrity and leadership and a We can do that attitude !!

SWOT Analysis

Strengths

1. FedEx counts on Empire Airlines as an important part of their feeder system.

2. Empire has begun operating two ATR 42 aircraft acquired by Hawaiian Airlines on the latter airline's behalf on routes within the state of Hawaii. The name and branding Empire Airlines will be flying for Hawaiian under contract is "Ohana by Hawaiian." This will help it in building its brand equity and venture into new areas.

3.Strong brand equity

4. Operates 120 chartered and cargo flights in US

Weaknesses

1.Negative image created due to flight accidents
2.Cost structure due to increasing labour and maintenance costs

Opportunities

1.Opportunity to  handle more government contracts and build relations for charter services

2.Utilize the relationship with Hawaiian Airlines to enter into new territory

Threats

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of charter and cargo services

Competition

Competitors

1.American Charter service

2.Go Jet Airlines



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