Express Freighters Australia SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 643
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SWOT Analysis of Express Freighters Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Express Freighters Australia

Parent Company

Qantas Freight

Category

International

Sector

Cargo Airlines

Tagline/ Slogan

The Spirit of Australia

USP

Excellence in safety, operational reliability, engineering and maintenance, and customer service

STP

Segment

Domestic air freight carrier for time-sensitive freight such as mail, electrical equipment and computers

Target Group

Middle class and upper middle class, organizations requiring cargo services

Positioning

High class services for time sensitive freight within Australia

SWOT Analysis

Strengths

1. Qantas is Australia's largest airline, and the second oldest in the world overall which gives it years of services experience in this sector

2. Strong backing of the Australian government

3. With a majority share of the Australian domestic market, Qantas has a monopoly and strong brand equity in Australia

4. EFA holds its own Air Operators Certificate

Weaknesses

1. Extremely competitive  market

2. Concentration of services in Australia only

3.Cost structure due to increasing labour and maintenance costs

Opportunities

1.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Australian market has so far been untapped , hence can consolidate and increase market share with more services and flights

Threats

1. Volatility in crude oil costs
2. Rising Labour Costs
3.Increasing Competition in Australian Market from new start ups and SE airlines

Competition

Competitors

1.Singapore Airlines

2.Air New Zealand



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