Flight Alaska - Yute Air SWOT Analysis, USP & Competitors
Posted in Airlines, Total Reads: 684
SWOT Analysis of Flight Alaska - Yute Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Flight Alaska - Yute Air
Flight Alaska Inc
Airlines and charter services
Wings of the People
Provides safe, friendly, and hassle free flight experience!
People living in Yukon-Kuskokwim delta region in Western Alaska
Middle class and upper middle class
Safe and reliable flights to the villages in Alaska
1. Long track record of safe and reliable operations. Yute Air has been recognized by the Medallion Foundation with Gold Stars for the Safety Program, CFIT Avoidance, Operational Control, and Maintenance and Ground Service
2.With local roots in western Alaska dating back to the 1950's, Yute Air's pilots and staff have commendable experience
3.Has a strong presence in Alaska
4. Domestically a prominent name in the region
1.Services limited to operations in Alaskan villages only
2. Yute Air filed for bankruptcy and was acquired , company has gone through some negative publicity due to these issues
1.Expand into markets outside Alaska
2.Expand domestically and fly to more places within Alaska
1. Employees turnover due to financial losses in past and fear of losing jobs again
2.Volatility in crude oil costs 3.Increasing labour and maintenance costs
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