Executive Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 501
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SWOT Analysis of Executive Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Executive Airlines

Parent Company

AMR Corporation

Category

Aircraft ground handling, Airline Service in Bahamas, Caribbean

Sector

Airline industry

Tagline/ Slogan

-

USP

Aircraft handling, Airline Service in Caribbean, USA

STP

Segment

Ground services of aircraft, Flight operate in North America

Target Group

Airline player, People in North America

Positioning

Complete service provider, Responsible Airline to deliver best experience

SWOT Analysis

Strengths

1. Fleet Size of a few aircrafts with a limited carrying capacity
2. AAdvantage as customer loyalty program which is famous in world
3. Subsidiary of AMR group which offers great credibility for operation
4. Operational efficiency of the Aircraft and maintenance

Weaknesses

1. Operation seized in April 2013
2.All the aircraft were leased & held by parental AMR group.
3. Load factor was Less in the region of operation & was not able to attract customer under American Eagle brand

Opportunities

1. Opportunity to expand in North America
2.Ground services could have been extended for more airlines and airports
3.Opportunity to serve the business class and bureaucrats

Threats

1. Larger player present in the American Airline Business
2.It operated under a big brand nonperformance can force the organization to shut the operation down.
3.Entry of the Bigger plan which has large carrying capability (E.g- Airbus A380, Boeing 777 Dreamliner)

Competition

Competitors

1.Culebra Air services
2.M&N Aviation
3.Four Star Aviation



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