Federal Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 501
Advertisements

SWOT Analysis of Federal Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Air

Parent Company

Federal Air PTY Ltd

Category

Air shuttle, charter services throughout Africa

Sector

Airline Industry

Tagline/ Slogan

Exploring new horizons

USP

Serving business and tourist class

STP

Segment

Small route journey, shuttle service

Target Group

Business class, tourist service

Positioning

Low cost shuttle and charter serving whole Africa

SWOT Analysis

Strengths

1. Market leader in Air Shuttle service, daily flight to all games, reserves in the region
2. Fleet size of 15+ aircrafts, connecting major tourist places
3. Premier lounge service, on arrival support to customers
4. Customer service is given prime importance and customer are given many facilities to have a great experience in travel(e.g-meet & greet service, premier lounge, convenient travel, less time consuming)

5. Regionally a very strong brand in the region

Weaknesses

1. Depends on season of the business for safari and tourist destination
2.Profit margin is less as it operates as a low cost carrier
3.Operates in very restricted region for tourist operation
4.Trip size is small due to which operational efficiency plays a vital role

Opportunities

1. Expand the fleet size to have diversified planes in sizes
2.Growth in the ecommerce business, can diversify in cargo business

Threats

1. Rising oil prices
2.Business is very season dependent and operational margin is less
3.Government regulation, unstable political scenario

Competition

Competitors

1.Global Aviation
2.Mango
3.Solenta Aviation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: