Frontier Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1319
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SWOT Analysis of Frontier Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Frontier Airlines

Parent Company

Indigo partners,LLC

Category

Civilian Airline

Sector

Airline Industry

Tagline/ Slogan

A whole different Animal

USP

Strong network and presence regionally in the US

STP

Segment

Commercial Passenger Airline

Target Group

People in USA,Jamaica, Mexico

Positioning

Low cost carrier

SWOT Analysis

Strengths

1. Frequent flier program called EarlyReturns without other Airlines as partner
2. Fleet size of 50+ Aircraft connecting nearly 80 destinations
3. Operating brand of Indigo partners, LLC, code share agreement with Great lakes airlines.
4. Fleet only contains Airbus airlines which significantly reduce the maintenance and cost associated to it

5. Mergers and associations with other airlines has boosted image

Weaknesses

1. Financial performance in past is not up to the mark and went through many merger and acquisition
2.Planning for rapid expansion but delay in plane delivery slow the execution
3.Operates with the plane which has higher passenger carrying capacity. Load factor becomes very important for profit margin.

Opportunities

1. Expanding in other part of the world
2.Serving the people in the remote area and connecting through code sharing agreement
3.Cargo Business and operate in air shuttle service.

Threats

1. Entry of a Big player in the market
2.Rising fuel and aircraft prices
3.Government regulation on emission cut and safety norms.

Competition

Competitors

1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines



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