Frontier Airlines SWOT Analysis
Frontier Airlines is one of the leading brands in the airlines sector. Frontier Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Frontier Airlines:
Quick Glance:
Frontier Airlines Strengths
- Frequent flier program called EarlyReturns without other Airlines as partner
- Fleet size of 50+ Aircraft connecting nearly 80 destinations
- Operating brand of Indigo partners, LLC, code share agreement with Great lakes airlines.
- Fleet only contains Airbus airlines which significantly reduce the maintenance and cost associated to it
- Mergers and associations with other airlines has boosted image
Above are the strengths in the SWOT Analysis of Frontier Airlines. The strengths of Frontier Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Frontier Airlines Weaknesses
- Financial performance in past is not up to the mark and went through many merger and acquisition
- Planning for rapid expansion but delay in plane delivery slow the execution
- Operates with the plane which has higher passenger carrying capacity. Load factor becomes very important for profit margin.
These were the weaknesses in the Frontier Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Frontier Airlines Opportunities
- Expanding in other part of the world
- Serving the people in the remote area and connecting through code sharing agreement
- Cargo Business and operate in air shuttle service.
Above we covered the opportunities in Frontier Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Frontier Airlines Threats
- Entry of a Big player in the market
- Rising fuel and aircraft prices
- Government regulation on emission cut and safety norms.
The threats in the SWOT Analysis of Frontier Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Frontier Airlines SWOT analysis.
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About Frontier Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Frontier Airlines Overview | |
|---|---|
| Parent Company |
Indigo partners,LLC |
| Category |
Civilian Airline |
| Sector | |
| Tagline/ Slogan |
A whole different Animal |
| USP |
Strong network and presence regionally in the US |
| Frontier Airlines STP | |
| Segmentation |
Commercial Passenger Airline |
| Target Market |
People in USA,Jamaica, Mexico |
| Positioning |
Low cost carrier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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