Go! Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 602

SWOT Analysis of Go! Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Go! Airlines

Parent Company

Mesa Airlines


Inter-island services within Hawaii


Airline Industry

Tagline/ Slogan

Hawaii’s low fare airline


Operates Inter-Island, low cost



Commercial airline business

Target Group

People in the Island within Hawaii


Low cost Airline

SWOT Analysis


1. Fleet size has a few aircraft Bombardier with capacity of 50 each and connects to destination islands.
2. Parent company Mesa group is the fastest growing regional airline in the world
3. Go! Miles program to attract the traveler
4. Interactive online services as well as various ways to enhance the personal trip


1. Limited operation mainly in Island within Hawaii
2.Alligation of fraud and already suffered through bankruptcy
3.Question were raised on the security when pilot slept in the flight


1. Expansion to serve other part of Area
2.Connecting major airport to its base location Honolulu Airport
3.It Can go for code share agreement to expand its operation in short run


1. Small fleet size due to which customer service can be affected in case of failure of aircraft
2.Route mapping in which big player would connect their flight through route followed by go!
3.Rising oil prices and government regulation



1.Hawaiian Airlines
2.Island Air
3.Mokulele Airlines


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