SWOT Analysis of Go! Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Inter-island services within Hawaii
Hawaii’s low fare airline
Operates Inter-Island, low cost
Commercial airline business
People in the Island within Hawaii
Low cost Airline
1. Fleet size has a few aircraft Bombardier with capacity of 50 each and connects to destination islands. 2. Parent company Mesa group is the fastest growing regional airline in the world 3. Go! Miles program to attract the traveler 4. Interactive online services as well as various ways to enhance the personal trip
1. Limited operation mainly in Island within Hawaii 2.Alligation of fraud and already suffered through bankruptcy 3.Question were raised on the security when pilot slept in the flight
1. Expansion to serve other part of Area 2.Connecting major airport to its base location Honolulu Airport 3.It Can go for code share agreement to expand its operation in short run
1. Small fleet size due to which customer service can be affected in case of failure of aircraft 2.Route mapping in which big player would connect their flight through route followed by go! 3.Rising oil prices and government regulation
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