Go! Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 808
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SWOT Analysis of Go! Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Go! Airlines

Parent Company

Mesa Airlines

Category

Inter-island services within Hawaii

Sector

Airline Industry

Tagline/ Slogan

Hawaii’s low fare airline

USP

Operates Inter-Island, low cost

STP

Segment

Commercial airline business

Target Group

People in the Island within Hawaii

Positioning

Low cost Airline

SWOT Analysis

Strengths

1. Fleet size has a few aircraft Bombardier with capacity of 50 each and connects to destination islands.
2. Parent company Mesa group is the fastest growing regional airline in the world
3. Go! Miles program to attract the traveler
4. Interactive online services as well as various ways to enhance the personal trip

Weaknesses

1. Limited operation mainly in Island within Hawaii
2.Alligation of fraud and already suffered through bankruptcy
3.Question were raised on the security when pilot slept in the flight

Opportunities

1. Expansion to serve other part of Area
2.Connecting major airport to its base location Honolulu Airport
3.It Can go for code share agreement to expand its operation in short run

Threats

1. Small fleet size due to which customer service can be affected in case of failure of aircraft
2.Route mapping in which big player would connect their flight through route followed by go!
3.Rising oil prices and government regulation

Competition

Competitors

1.Hawaiian Airlines
2.Island Air
3.Mokulele Airlines


The table above concludes the Go! Airlines SWOT analysis along with its marketing strategy and brand parameters.

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