SWOT Analysis of Harris Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Harris Aircraft Services Inc.
Schedule, charter flight, maintenance of single, float equipped aircraft
We’ll take you there
Flight seeing, adventurous trip, connecting south Alaska community
Trips and tour, cargo
People of Alaska, sight seeing
Quality experience to the customer in journey
1. It offers runway to runway service, daily schedule flight to connecting regions. 2. Charter and cargo service in southeast Alaska 3. It offers maintenance service to single, float equipped aircraft. 4. Adventurous trip is very attractive and people enjoy natural beauty around. Fleet contains Cessna, De Havilland beaver, piper chieftain.
5. The company has a strong presence regionally
1. Business gets affected by weather condition and also has a small fleet size 2.Tour and sightseeing business is very seasonal 3.Operates only in rural southeast Alaska which further limits profit
1. Expanding the operations in other region 2.Increase the maintenance service for large aircraft 3.Tie up with the local community for increasing business
1. Rising oil prices and change in Government regulation 2.Big player coming in the market of operation 3.Ageing of the aircraft
1.Alaska Air Transit 2.Alaska Air Charter 3.Katmai Air Service
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