Harris Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 667
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SWOT Analysis of Harris Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harris Air

Parent Company

Harris Aircraft Services Inc.

Category

Schedule, charter flight, maintenance of single, float equipped aircraft

Sector

Airline Industry

Tagline/ Slogan

We’ll take you there

USP

Flight seeing, adventurous trip, connecting south Alaska community

STP

Segment

Trips and tour, cargo

Target Group

People of Alaska, sight seeing

Positioning

Quality experience to the customer in journey

SWOT Analysis

Strengths

1. It offers runway to runway service, daily schedule flight to connecting regions.
2. Charter and cargo service in southeast Alaska
3. It offers maintenance service to single, float equipped aircraft.
4. Adventurous trip is very attractive and people enjoy natural beauty around. Fleet contains Cessna, De Havilland beaver, piper chieftain.

5. The company has a strong presence regionally

Weaknesses

1. Business gets affected by weather condition and also has a small fleet size
2.Tour and sightseeing business is very seasonal
3.Operates only in rural southeast Alaska which further limits profit

Opportunities

1. Expanding the operations in other region
2.Increase the maintenance service for large aircraft
3.Tie up with the local community for increasing business

Threats

1. Rising oil prices and change in Government regulation
2.Big player coming in the market of operation
3.Ageing of the aircraft

Competition

Competitors

1.Alaska Air Transit
2.Alaska Air Charter
3.Katmai Air Service


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