SWOT Analysis of Imagine Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Imagine air jet services LLC
Air taxi service
Affordable, Personal Air taxi
Small, safe Journey in the southern ,eastern US
Air taxi service
Business travel, medical services
Fast and efficient mode of travel
1. Young team, technologically advance in serving customer, promotions in the launch in north Carolina for 1$ standby flights 2. Cirrus Aircraft in the fleet which is very safe for travel 3. Works on small aircraft transportation system developed by NASA 4. Financial growth is very promising, serving 900+ destinations
1. Fleet size is very small at current level 2.Company is not able to ramp up the growth due to delay in aircraft delivery
1. Expansion in busy cities of USA 2.Cost reduction in travel will allow more people to follow the suit because of safety of the aircraft 3.opportunity lies in the tour business
1. Price fall in Large airline player business 2.Cost associated with the aircraft buying 3.Pollution and transport norms which might affect the business in long run
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