SWOT Analysis of Island Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Small passenger airline
The Easiest way to fly to beaver island MI!
Service to Welke airport, Charlevoix municipal Airport, short route
Small passenger flight
Business travel, family travel
Safe and consistent flier
1. Operate in few routes, fleet contains Britten- Norman Islanders 2. Operating in the market since 1945 3. Online store to buy different stuffs and business link 4. Frequent flier program to lure customer
1. Fleet size is very small 2.Area of operation is restricted only for few destinations 3.Smaller population in the area of operation which affects the business
1. Expansion in the different part of Michigan 2.Tour and sightseeing operations season wise 3.codeshare agreement to run in different parts of Michigan
1.Rising oil prices 2.regulatory Norms from government 3.Small player coming in market
1.The Great lakes air 2.Pentastar Aviation 3.Kalitta Charter LLC
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