Island Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 434
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SWOT Analysis of Island Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Island Airways

Parent Company

Island Airways

Category

Small passenger airline

Sector

Airline Industry

Tagline/ Slogan

The Easiest way to fly to beaver island MI!

USP

Service to Welke airport, Charlevoix municipal Airport, short route

STP

Segment

Small passenger flight

Target Group

Business travel, family travel

Positioning

Safe and consistent flier

SWOT Analysis

Strengths

1. Operate in few routes, fleet contains Britten- Norman Islanders
2. Operating in the market since 1945
3. Online store to buy different stuffs and business link
4. Frequent flier program to lure customer

Weaknesses

1. Fleet size is very small
2.Area of operation is restricted only for few destinations
3.Smaller population in the area of operation which affects the business

Opportunities

1. Expansion in the different part of Michigan
2.Tour and sightseeing operations season wise
3.codeshare agreement to run in different parts of Michigan

Threats

1.Rising oil prices
2.regulatory Norms from government
3.Small player coming in market

Competition

Competitors

1.The Great lakes air
2.Pentastar Aviation
3.Kalitta Charter LLC



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