Grant Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 656
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SWOT Analysis of Grant Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Grant Aviation’

Parent Company

Grant Aviation

Category

Regional

Sector

Airlines

Tagline/ Slogan

Get there on Grant!

USP

Complete airline services in Alaska

STP

Segment

Passenger and cargo transfer

Target Group

Communities of Alaska

Positioning

Reliable service

SWOT Analysis

Strengths

1. Complete air services – scheduled, charter and cargo flights in Alaska

2. Frequent flyer program earns customer loyalty and repeat sales

3. Community awareness programs for recycling aluminum cans and PET bottles increase brand image

4. Regionally a strong brand name around Alaska

Weaknesses

1. Fleet of small propeller driven carriers with maximum passenger capacity of a few

2. Low brand awareness and geographic limitations

Opportunities

1. Earning Medallion Shield status that increases reputation and hence customer base
2. Providing services like medevac and rescue operations

Threats

1. Demand fluctuations
2. Rising labour and peofessional services costs

3. Increasing presence of competitors

Competition

Competitors

1. Alaskan Airlines
2. Era Alaska
3. Wings of Alaska

 

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