Key Lime air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 480
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SWOT Analysis of Key Lime air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Key Lime Air’

Parent Company

Key Lime Air

Category

Regional

Sector

Airlines

Tagline/ Slogan

Fly Right. Right Now.

USP

Largest single feeder network in US

STP

Segment

Passenger and cargo transfer

Target Group

Middle/Upper Middle class

Positioning

High quality service

SWOT Analysis

Strengths

1. Largest feeder network in the US

2. Strategic location leads to servicing Central region, East and West Coast

3. Owns all the aircrafts and maintains high quality standards

4. Charter flights offer high quality customer services

Weaknesses

1. Being a feeder airline, revenue dependency on large carriers is high

2. Very low brand awareness and less revenue

Opportunities

1. Expansion into Tier 1 cities

2. Tie-ups with airlines of Northern and Southern coast of US

3. More visibility through advertising

Threats

1. Demand fluctuations
2. Ending of contracts with large airlines

3. High cost of operations

Competition

Competitors

1. Colorado by Air
2. Sentient Jet
3. JetSet

 


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