Mokulele Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 470
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SWOT Analysis of Mokulele Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Mokulele Airlines’

Parent Company

Transpac Aviation

Category

Regional

Sector

Airlines

Tagline/ Slogan

Hawaii’s #1 island hopper

USP

Preferred Hawaii operator

STP

Segment

Passengers to Hawaii

Target Group

Daily commuters/Business travellers

Positioning

Reliable service

SWOT Analysis

Strengths

1. Scheduled and charter flights in Hawaii

2. Corporate services for business travellers

3. Exclusive tour packages with aerial tourism and travel

4. Personal services through charter flights and island hopping in Hawaii islands

Weaknesses

1. Small fleet of a few airplanes

2. Brand awareness very low due to limited operations

3. Revenues are very less compared to bigger airline players

Opportunities

1. Offering cargo transport services
2. Expansion of services to Hawaiian islands and region

Threats

1. Demand fluctuations
2. Luxury yacht and sea travel are a threat

3. Small player as compares to bigger airlines means the fear of losing customers

Competition

Competitors

1. Hawaiian airlines
2. Go! airlines
3. Island air

 


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