Piedmont Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 465
Advertisements

SWOT Analysis of Piedmont Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Piedmont Airlines’

Parent Company

American Airlines Group

Category

Regional

Sector

Airlines

Tagline/ Slogan

Piedmont Flies The Friendly Skies

USP

Preferred Eastern Coast operator

STP

Segment

Price sensitive customers

Target Group

Middle class/Upper Middle class

Positioning

Reliable services at affordable prices

SWOT Analysis

Strengths

1. Strong brand image of American Airlines group

2. Frequent flyer program – Dividend Miles

3. Extensive regional network in the Eastern region

4. Nearly 50 destinations covered across the US

5. High focus on good customer service

Weaknesses

1. Sub-optimal network in the western region
2. Faces competition from roadways/railways due to regional model hence limited growth and easy substitution

Opportunities

1. Expansion in the western region
2. Agreements with major airlines to increase revenue through increased customer reach in tier-II and tier-III cities

Threats

1. Increasing fuel and labour costs
2. Airpilots association increased demands for training and wages
3. Saturation in eastern region might lead to revenue stagnation

Competition

Competitors

1. Southwest Airlines
2. AMR
3. US Airways

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: