PSA Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 771
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SWOT Analysis of PSA Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘PSA Airlines’

Parent Company

American Airlines Group

Category

Regional

Sector

Airlines

Tagline/ Slogan

 

USP

Regional services subsidiary of US Airways

STP

Segment

Price sensitive customers

Target Group

Middle class/Upper Middle class

Positioning

Reliable operator

SWOT Analysis

Strengths

1. Strong brand image of American Airlines group

2. Frequent flyer program – Dividend Miles

3. Strong alliances with other airlines – Star Alliance, Oneworld
4. Affordable prices due to cost efficiencies obtained by expertise from US Airways

5. Operates over 300+ flights daily to approx 70 locations in US

Weaknesses

1. Faces competition from roadways/railways due to regional model

2. Low brand awareness and less revenue share

3. Geographical limitation means the brand will not have a substantial growth

Opportunities

1. Expansion of fleet and providing charter services
2. Agreements with major airlines to increase revenue through increased customer reach in tier-II and tier-III cities

Threats

1. Increasing fuel and labour costs
2. Airpilots association increased demands for training and wages
3. Saturation in eastern region might lead to revenue stagnation

Competition

Competitors

1. Southwest Airlines
2. AMR
3. Skywest Airlines

 

The table above concludes the PSA Airlines SWOT analysis along with its marketing strategy and brand parameters.

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