Sportsflight Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 549
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SWOT Analysis of Sportsflight Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sportsflight Airways

Parent Company

Sportsflight Airways

Category

Regional

Sector

Airlines

Tagline/ Slogan

Your Air Charter Experts

USP

On-demand charter services

STP

Segment

Charter services for passenger and freight

Target Group

Business Class/VIPs

Positioning

Flexible charter services

SWOT Analysis

Strengths

1. On-demand and customized charter services for customers

2. Contracts with governments, VIPs, Sportspersons, entertainment groups etc.

3. Providing charter services to any destination in the world

4. Regionally an established brand name in the aviation sector

Weaknesses

1. Passenger revenue uncertain due to demand fluctuations

2. Limited brand awareness and low market share

Opportunities

1. Operating scheduled services in areas of high transit
2. Leasing of aircraft to reduce under-utilization

3. Associations with bigger airline companies can open up newer opportunities

Threats

1. Low cost charter services
2. Government regulations –regarding allegations of transport of terrorists, escaped convicts

3. Increasing competition and better services by bigger players

Competition

Competitors

1. Delta Private Jets
2. American Eagle Airlines
3. Corporate Flight Management

 


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