Superior Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 616
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SWOT Analysis of Superior Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Superior Aviation

Parent Company

Superior Aviation

Category

Regional

Sector

Airlines

Tagline/ Slogan

Competitive rates with the highest standard of service

USP

Complete air service to customers

STP

Segment

Customers looking for complete air services

Target Group

Middle Class/Upper Middle class

Positioning

Providing scheduled, charter and maintenance services

SWOT Analysis

Strengths

1. On-demand and customized charter services for customers

2. Maintenance center with own technical staff

3. Providing services to aircrafts – sale, spare parts etc.

4. Flight training increases reputation and demand of airline

Weaknesses

1. Small fleet size of a few aircrafts

2. Being a small regional player, it has limited revenue market share

Opportunities

1. Operating scheduled services in areas of high transit
2. Expansion of services in areas around Michigan

3. Tie-ups and associations with bigger brands

Threats

1. Demand fluctuations means instability in operations
2. Increasing fuel and labour costs

3. Unfavorable aviation industry parameters can affect business

Competition

Competitors

1. Delta Private Jets
2. Sportsflight Airways
3. Corporate Flight Management

 

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