UPS Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1110
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SWOT Analysis of UPS Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UPS Airlines

Parent Company

UPS

Category

International

Sector

Airlines

Tagline/ Slogan

Synchronizing the World of Commerce

USP

Efficient cargo transport

STP

Segment

Cargo transfer

Target Group

Customers looking for cheap fares

Positioning

Reliable service at affordable prices

SWOT Analysis

Strengths

1. High market share in cargo transport

2. Strong brand equity and loyal customers

3. Cost advantage and efficient supply chain

4. The company has nearly 800 destinations including 350 international destinations

5. Innovations have ensured fuel saving is high priority

Weaknesses

1. High debts are a concern for financial stability
2. Strong union presence and accidents in the past have affected its image

Opportunities

1. Geographical extension and more destinations
2. Online services to increase revenue

3. Tie-ups with existing players and also acquisition of smaller firms

Threats

1. Intense competition in the cargo transfer industry
2. Increasing fuel and labour costs
3. Slowdown of economy leads to reduced revenues

Competition

Competitors

1. FedEx
2. United States Postal Service
3. Deutsche Post AG

 


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