Wings of Alaska SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 529
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SWOT Analysis of Wings of Alaska with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wings of Alaska

Parent Company

SeaPort Airlines, Inc

Category

Regional

Sector

Airlines

Tagline/ Slogan

A proud part of Seaport Airlines

USP

Complete airline services in Alaska

STP

Segment

Passenger and cargo transfer

Target Group

Communities of Alaska

Positioning

Reliable service

SWOT Analysis

Strengths

1. Complete air services – scheduled, charter and cargo flights in Alaska

2. Frequent flyer program earns customer loyalty and repeat sales

3. Medallion Shield status increases reputation and hence customer base

4. Regionally a well renowned brand due to its operations and service quality

Weaknesses

1. Fleet of a few small carriers with low passenger capacity

2. Low brand awareness and very less revenue share

Opportunities

1. Expansion of fleet and scheduled flights
2. Providing services like medevac and rescue operations

3. Associations with bigger airline players can boost brand image

Threats

1. Demand fluctuations is a concern
2. Rising labour costs and increasing fuel prices

3. The company has intense competition from other players

Competition

Competitors

1. Alaskan Airlines
2. Era Alaska
3. Grant Aviation

 


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