Nantucket Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 475

SWOT Analysis of Nantucket Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nantucket Airlines

Parent Company

Cape Air





Tagline/ Slogan

We’re all about this island - Nantucket


Extraordinary service with a spirit and style of teamwork that celebrates its customers, its communities



People requiring airline travel from Natucket and Hyannis

Target Group

Middle class and upper middle class


Best quality service for passengers between Natucket and Hyannis

SWOT Analysis


1. Operating as the sister airline to Cape Air, Nantucket Airlines has long been the fast favorite among visitors and locals for fast, frequent, daily, year-round flights between Hyannis and Nantucket.

2. Cape Air has grown to be the largest independent regional airline in the United States  and hence enjoys high brand equity

3. Has ticket and baggage agreements with most major airlines which means smooth connections and money-saving joint fares for passengers.

4. Establishd brand regionally with operations in the nearby locations


1. Extremely competitive  market means limited market share

2. Concentration of services in few locations only  

3.Dependence of passengers on other airlines for travel to farther locations and hence airlines is dependent on contract with major airlines


1.Increase usage of services within two locations offered

2.Increase number of flights and services offered to new locations  


1. Volatility in crude oil costs
2. Rising Labour Costs
3.Entry of other airlines into same market



1.Celeberity Jet charter

2.Ensemble Travel Group



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