Nantucket Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 496
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SWOT Analysis of Nantucket Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nantucket Airlines

Parent Company

Cape Air

Category

International

Sector

Airlines

Tagline/ Slogan

We’re all about this island - Nantucket

USP

Extraordinary service with a spirit and style of teamwork that celebrates its customers, its communities

STP

Segment

People requiring airline travel from Natucket and Hyannis

Target Group

Middle class and upper middle class

Positioning

Best quality service for passengers between Natucket and Hyannis

SWOT Analysis

Strengths

1. Operating as the sister airline to Cape Air, Nantucket Airlines has long been the fast favorite among visitors and locals for fast, frequent, daily, year-round flights between Hyannis and Nantucket.

2. Cape Air has grown to be the largest independent regional airline in the United States  and hence enjoys high brand equity

3. Has ticket and baggage agreements with most major airlines which means smooth connections and money-saving joint fares for passengers.

4. Establishd brand regionally with operations in the nearby locations

Weaknesses

1. Extremely competitive  market means limited market share

2. Concentration of services in few locations only  

3.Dependence of passengers on other airlines for travel to farther locations and hence airlines is dependent on contract with major airlines

Opportunities

1.Increase usage of services within two locations offered

2.Increase number of flights and services offered to new locations  

Threats

1. Volatility in crude oil costs
2. Rising Labour Costs
3.Entry of other airlines into same market

Competition

Competitors

1.Celeberity Jet charter

2.Ensemble Travel Group

 


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