Salmon Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 426
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SWOT Analysis of Salmon Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Salmon Air

Parent Company

Mountain Bird, Inc

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

Offers charter services to multiple cities

STP

Segment

Charter and passenger  airlines

Target Group

Middle and Upper middle class

Positioning

High quality services for customers in Idaho

SWOT Analysis

Strengths

1.One of the main service providers in Idaho with strong regional brand equity .

2. Offers scenic flights over Idaho's Bighorn Crags and Flying B Ranch, thereby providing wider service portfolio

3.Low cost due to less fleet size and logistics involved

 4. Has been well established in the market since a long time

Weaknesses

1.Limited scope of operations due to concentration in Idaho
2.Cost structure due to increasing labour and maintenance costs

Opportunities

1.Opportunity to  buy more fleets and expand service in Idaho

2.Expand to more geographic territories in USA and abroad

3.Offer scenic tour packages outside Idaho  

Threats

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of charter and cargo services  

Competition

Competitors

1.Bering Air

2.Everts Air

 


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